Strategy

Marketing and Communications Strategy

Publication date
20 August 2026

What the strategy is

Our Marketing and Communication Strategy sets out the council's marketing and communications priorities for the period 2024 to 2027.

Our strategy supports the delivery of the outcomes in our Council Plan. It sets out the communications values and principles, and actions we'll take to deliver our objectives. 

The strategy also supports the delivery of the Chief Executive's Service Improvement Plan.

Marketing and Communications Strategy

The Marketing and Communication Strategy sets out the priority brand, marketing and communications actions for the council term until 2027, informed by situation analysis, audience research and the council plan.

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