Advertising Advice for Business

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Almost every business advertises their products or services at some point - either in newspapers, magazines, brochures, leaflets, or on the TV, radio or internet. Whichever medium you choose to advertise your business, the claims you make must comply with certain regulations.

The UK marketing industry's system of self-regulation helps to ensure that consumers continue to accept advertising and that advertising remains effective: honest advertising helps to keep customers coming back.
 
In the UK, the rules for advertising are the responsibility of the advertising industry through two Committees of Advertising Practice:

• CAP (Broadcast) - responsible for the TV and radio advertising codes; and
• CAP (Non-broadcast) responsible for non-broadcast advertisements, sales promotions and direct marketing.

Please visit the CAP website for detailed guidance on advertising your business.

The Advertising Standards Authority is responsible for making sure that all advertising, wherever it appears, meets the high standards laid down in the advertising codes.

If you require further assistance on advertising your business, please contact us using the details below.

Contact information

• email: ts.es@renfrewshire.gov.uk
• phone: 0141 840 3184 (select option 2)
• call in or write to us at:
  Renfrewshire Council
  Environmental Services
  Trading Standards
  Renfrewshire House
  Cotton Street
  Paisley
  PA1 1BR