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Internet shopping assistance

Home > Services > Community and living > Consumer advice and protection



Please help us improve the trading standards web pages by taking our short survey.

Internet shopping advice

Many tips on buying on the internet are the same as for buying from a shop, such as:

But there are also extra things to remember when shopping online: Approved traders

Look for firms that are part of an independent approval scheme. These are companies that have signed up to particular standards. These include measures to: Please note: There are many different trader approval schemes worldwide - so check out what their particular approval means.

Howard the shopping assistant

If you decide to shop online but would like more information about the website you wish to use, you can ask Howard the shopping assistant.

'Howard' was created by the Trading Standards Institute to give consumers confidence when making purchases online. Howard cannot guarantee that a website is trustworthy or offer a guarantee of service or quality, but it will provide you with information that will help you make an informed decision in advance of making a purchase.

How to record a complaint against a trader

Consumer Direct logo

Directgov logo

If you require to speak with an adviser for consumer advice, or to make a complaint about a trader:
  • contact our partners, Consumer Direct on 08454 04 05 06.
  • If Consumer Direct advice does not resolve your complaint, they will refer it on to us for further investigation. Please note that, depending on the circumstances, it may take up to 10 working days before we can contact you.
  • For further consumer advice please visit the Directgov website.


Alternatively, you can complete the following form and submit direct to Trading Standards: You need Adobe Acrobat Reader to view this document. Download Acrobat Reader here.


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